Privacy policy

At Maxidea, we care deeply about privacy. We strive to be transparent about our privacy practices, including how we treat your personal information. This Privacy Policy explains how we collect, use, share, and otherwise process the personal information of users in connection with our Service.

What Information Do We Collect?

In the course of providing and improving our products and services, we collect your personal information for the purposes described in this Privacy Notice. The following are the types of personal information that we collect:

Information that you provide

When you create an account, place an order at checkout, contact us directly, or otherwise use the Service, you may provide some or all of the following information:

Account and Profile. In order to create and manage your Maxidea account, we may collect your mobile phone number or email address as the login credentials for your account. If you choose to sign up or login in via external third-party services, such as Facebook or Google, you agree we may collect your profile photo, username, and email address associated with the relevant third-party service provider.

Purchases. In order to complete transactions and fulfill orders, we collect data related to your order on the Service (e.g. transaction history), payment information required to complete the transaction (e.g. payment card number or other third-party payment information required for payment), your shipping address (e.g. city, state, country of residence, postal code), and recipient contact information (e.g. name, mobile phone number).

Customer Support Activity. When you communicate with our customer service team through customer support functions, social media, or any other means, we will collect your communication history with us as an ongoing effort to improve customer service and support.

User-generated Content. Such as profile pictures, photos, images, videos, comments, questions, messages, and other content or information that you generate, transmit, or otherwise make available on the Service, as well as associated metadata.

Promotion and Event Participation. We collect information that you actively share when you participate in a contest, promotion, or survey, such as contact information provided when you enter a sweepstakes, contest, or giveaway through the Service. We do this to notify you of a win, to verify your identity, and/or to send you a prize. In some cases, we may require additional information as part of the participation process, such as your desired prize selection. Such sweepstakes and contests are voluntary. We recommend that you read the rules and other relevant information for each sweepstake and contest that you enter. In addition, we collect information about your preferences for receiving marketing communications from us as well as your interactions with them.

Other data not explicitly listed here. We will use other data that you provide as described in this Privacy Policy or for any other purpose disclosed to you at the time we collect your information.

Information from third-party sources

We may combine the personal information that we receive from you with personal information that we obtain from other third-party sources, such as:

Data providers.
Such as information services and data licensors that provide demographic and other information, which among other purposes help us detect fraud.

Our affiliate partners.
Such as our affiliate network provider and publishers, influencers, and promoters who participate in our paid affiliate programs.

Marketing partners.
Such as joint marketing partners and event co-sponsors.

public sources.
Such as government agencies, public records, and other publicly available sources.

Other Third-Party Services: We may obtain your information from other third-party services, such as:

Social media services - from which we may collect information including your username, profile picture, and email address associated with the relevant third-party service provider, if you choose to register or log in on the Service using said third-party service.

Logistics service providers - to effectively complete order fulfillment, we will obtain your logistics information from logistics providers, such as delivery progress and delivery address.

Information collected automatically

To enhance your experience with our services and support the other purposes for which we collect personal information, we, our service providers, and our business partners may automatically record information about you, your computer, or mobile device and your interactions with the Service, our communications, and other online services over time, such as: 

Device Data: We collect certain information about the device you use to access the Service, such as device model, operating system information, language settings, unique identifiers (including identifiers used for advertising purposes).

Service Usage Information: We collect information about your interactions with the Service, including the pages you view, the duration on a page, the source from which you arrived at the page, your interactions with the page, whether you opened our emails, and whether you clicked the links within our emails.

Location Data: We collect your approximate location data (e.g. IP address).

Cookies and Similar Technologies: We use cookies and similar technologies to measure and analyze how you use the Service, including the pages you view and how you interact with the content. Cookies and similar technologies are also used to enhance your experience with the Service, improve the Service, display advertisements to you, and measure the effectiveness of advertising and other content. We and our partners also use cookies to promote the Service on other websites. Web beacons are very small images or pieces of data embedded in an image, also known as "pixel tags" or "clear GIFs", that recognize cookies, the time and date the page was viewed, a description of the page on which the pixel tag was placed, and similar information from your computer or device. Some of these tools may enable us or third parties to collect information about how you act with our and other websites over time. To learn how to disable certain cookies, please read our Cookie and Similar Technologies Policy.

How and Why We Use Your Information

We use the personal information that we collect for various purposes, including to develop, improve, support, and provide the Service, allowing you to use its features while fulfilling and enforcing our Terms of Use. We may use your personal information for the following purposes:

Create and maintain your account.
We use your personal information to create and maintain your user profile on the Service, enable the Service's account security features (e.g. sending security codes via email or SMS).

Orders and delivery of products and services.
We use your personal information to receive and process orders, deliver products and services, process payments, and communicate with you regarding orders, products and services, and promotional offers.

Improve and optimize services and troubleshooting.
We use your personal information to optimize features, analyze performance metrics, fix errors, and improve the Service and our business. As part of these activities, we may create aggregated or otherwise deidentified data based on the personal information we collect.

Deidentified information.
We may deidentify your information such that it cannot reasonably be used to infer information about you or otherwise be linked to you, and we may use such deidentified information for any purpose. To the extent we possess or process any deidentified information, we will maintain and use such information in deidentified form and not attempt to re-identify the information, except solely for the purpose of determining whether our deidentification process satisfies legal requirements.

Personalize your experience.
We use your personal information to recommend features, products, and services that may be of interest to you. Personal information will also be used to determine your preferences and personalize your experience with the Service.

Communicate with you and provide customer support. 

We use your personal information to communicate with you (e.g. announcements, updates, security alerts, support, and administrative messages) and provide customer support for your requests, questions, and feedback.

Sweepstakes, contests, and other promotions and events. We may use your user profile picture and account information to identify you in related promotions and events, and facilitate your invitations to friends who you want to invite to join the Service.

Marketing. We and our service providers may collect and use your personal information for marketing purposes. We may send you direct marketing communications and abandoned cart reminders (enabled as described via the use of cookies that we collect). You may opt out of our marketing communications or abandoned cart reminders as described in the “Your Controls and Choices” section below.